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FMCG
Website Rebrand & Feature Launch
Reimagining the digital presence of this alcohol-free spirits brand with customer-centric features and enhanced engagement.
Challenge
CleanCo needed to translate their refreshed visual identity to their digital presence while simultaneously enhancing the user experience to better showcase their premium alcohol-free spirits. The existing site lacked features that would drive recurring revenue and customer engagement, missing opportunities to educate consumers about their unique products.
Results
The reimagined website successfully brought CleanCo's visual identity to life while introducing revenue-driving features like subscription services and the customizable 'Build-a-Box' option. The interactive quiz and enhanced cocktail recipe section provided valuable education opportunities that strengthened customer connections and supported conversion.
+28%
25%
84%