Email Marketing Revenue Growth

Transforming email marketing into a significant revenue channel while building engagement across three markets.

Industry

Lifestyle

Challenge

Yellowpop needed to maximize the potential of its email marketing channel across three different markets. With 75,000+ subscribers but inconsistent engagement, they required a strategic approach to segmentation, content development, and performance optimization while maintaining brand consistency across markets.

Results

By implementing data-driven email strategies and targeted automation flows, email marketing became a significant revenue driver for the business. The combination of engaging newsletters, optimized automated sequences, and strategic A/B testing created a consistent revenue channel that maintained both customer engagement and conversion rates.

20%

Total revenue from email

25%

Email subscribers

84%

CTR increase

Trusted by Professionals

I worked with Aïssata on a core flow for our e-comm business and was thoroughly impressed, especially after working with other freelancers.
Excited to have found someone who truly knows Klaviyo and can balance strategy and execution.
Maybelline S.
Founder, ADV Tennis
Aissata continues to support ONLINE UNITED in the field of affiliate marketing, and we couldn’t ask for a better partner. Her structured, focused, and simply flawless approach has not only optimized our processes but also significantly contributed to achieving our goals more effectively.
Matthias F.
CEO, Online United
Aïssata is brilliant. Focused, dedicated, smart and the unusual combination of both technical and creative. I can trust her to take a strategic direction and push that out across her respected areas autonomously. She’d be an asset to any team!
Sophie B.
CMO, CleanCo