Landing Pages & Conversion Rate Optimization

Driving growth through data-driven testing and seamless multi-market rebranding for this neon sign DTC brand.

Industry

Lifestyle

Challenge

Yellowpop was scaling across multiple markets while undergoing a major rebrand and product expansion. The challenge was to execute these initiatives in a way that improved conversion rates, enhanced the online shopping experience, and supported product sales growth without disrupting ongoing business operations.

Each project required a data-driven optimization approach, with a focus on measurable impact on sales and engagement.

Results

Through a structured approach to conversion rate optimization, product page enhancements, and strategic A/B testing, Yellowpop saw measurable improvements in customer engagement and sales performance. The optimization of key product pages led to higher conversion rates, while improvements to the neon customization app streamlined the user experience and increased custom orders.

Landing pages for new collaboration launches were designed to maximize conversions, ensuring a smooth and effective customer journey.

The multi-market rebrand was successfully implemented across the US, UK, and France, maintaining consistency without disrupting sales.

15%

Reduction in bounce rate

25%

A/B Tests

84%

Marketplaces launch

Trusted by Professionals

I worked with Aïssata on a core flow for our e-comm business and was thoroughly impressed, especially after working with other freelancers.
Excited to have found someone who truly knows Klaviyo and can balance strategy and execution.
Maybelline S.
Founder, ADV Tennis
Aissata continues to support ONLINE UNITED in the field of affiliate marketing, and we couldn’t ask for a better partner. Her structured, focused, and simply flawless approach has not only optimized our processes but also significantly contributed to achieving our goals more effectively.
Matthias F.
CEO, Online United
Aïssata is brilliant. Focused, dedicated, smart and the unusual combination of both technical and creative. I can trust her to take a strategic direction and push that out across her respected areas autonomously. She’d be an asset to any team!
Sophie B.
CMO, CleanCo