CRM Strategy & Engagement

Revitalizing email marketing performance across UK and US markets for improved customer relationships and conversions.

Industry

FMCG

Challenge

With 100K subscribers across the UK and US markets, CleanCo's email program had significant untapped potential. Open rates and click-through rates were underperforming, and the email strategy needed alignment with the brand's premium positioning while driving consistent revenue.

Results

Through strategic content calendar development, template optimization, and targeted audience management, we revitalized CleanCo's email performance. The refreshed approach not only improved engagement metrics but also strengthened customer relationships, helping position CleanCo as a lifestyle brand rather than just a product.

49%

YoY Open Rate Increase

25%

YoY CTR Growth

84%

Email subscribers

Trusted by Professionals

I worked with Aïssata on a core flow for our e-comm business and was thoroughly impressed, especially after working with other freelancers.
Excited to have found someone who truly knows Klaviyo and can balance strategy and execution.
Maybelline S.
Founder, ADV Tennis
Aissata continues to support ONLINE UNITED in the field of affiliate marketing, and we couldn’t ask for a better partner. Her structured, focused, and simply flawless approach has not only optimized our processes but also significantly contributed to achieving our goals more effectively.
Matthias F.
CEO, Online United
Aïssata is brilliant. Focused, dedicated, smart and the unusual combination of both technical and creative. I can trust her to take a strategic direction and push that out across her respected areas autonomously. She’d be an asset to any team!
Sophie B.
CMO, CleanCo